Since I can remember, I've set the table
before every Friday and holiday meal.
I imagined napkin folding as a small touch that would make guests feel special and make them smile.
Use Foldit to create napkin folds for your special event
with a personalized search, to find the perfect fold for you.
The app provides video explanations
with a time guide and step by step pictures.
Tools Used
UX-UI | Prototyping | Identity | Video Editing
Controller | Studio Course | 3rd year, Second Semester
About Foldit
Foldit is a mobile app developed as a platform for personalized searching, folding, and learning about the world of napkin folding guides. Depending on the number of folds or the time required to finish them, the app offers a range of
folding options from simple to complex. The application provides videos with the option to advance to a particular step by clicking the fold number. Another choice is step-by-step images.
User's Problem & Solution
Videos that go into great detail to explain each fold.
1
People can get tangled up with complicated folds.
It is necessary to prepare special, not everyday, napkins.
The application provides customized questionaries.
2
Foldit offers folding levels ranging from simple to complex.
Some users prefer easy napkin folds.
3
There are pictures showing the folding process step-by-step.
The user dislikes watching videos that demonstrate how to fold napkins.
4
Some users want particularly complex folds.
Folding provides complex folds.
5
User Personas
Job: Highschool Student
Location: Rehovot, Israel
Yaara Fuchs
16 years old
Highschool Student
Finding the ideal fold is difficult for me because there is so much information available online, and I easily get lost in it.
Need & Goals: Conduct a personalized search that is tailored to my needs.
Job: Primary School Student
Location: Phuket, Thailand
I always have to start over after watching a video on napkin folding because it moves too quickly and I can't remember where I stopped. After that, I become impatient and regret having even started.
Need & Goals: Place markings at each stage of the folding process.
Job: Software Engineer
Location: Tel-Aviv, Israel
I believe that each fold has a unique personality, that not every fold is suitable for every meal or every hour of the day, and that if a large crowd arrives, there won't be enough time to choose a challenging fold.
Need & Goals: Breakfast, lunch, and dinner folding adjustments.
Amy Michaeli
32 years old
Software Engineer
Light Colors
Main Palette
Secondary Palette
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#D36049
#6CC2BD
#F629D5
#201F1F
#DBDBDB
#FFFFFF
#3EC25B
#29AAF6
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Typography Cormorant Garamond
Bold
Typography Avenir LT STD
45 Book 55 Roman 95 Black
Logo
In order to keep the logo minimal, I wanted to use a simple, straightforward shape. To represent a folded napkin, I decided on two triangles. Warmth and a sense of home are expressed by the clay color.
#D36049
App Screens
User personalization
App Splash and Onboarding
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© 2021 Designed by Omer Bender.