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Since I can remember, I've set the table

before every Friday and holiday meal.
I imagined napkin folding as a small touch that would make guests feel special and make them smile.

 

Use Foldit to create napkin folds for your special event

with a personalized search, to find the perfect fold for you.

The app provides video explanations

with a time guide and step by step pictures. 

Tools Used

UX-UI | Prototyping | Identity | Video Editing

Controller | Studio Course | 3rd year, Second  Semester

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About Foldit

Foldit is a mobile app developed as a platform for personalized searching, folding, and learning about the world of napkin folding guides. Depending on the number of folds or the time required to finish them, the app offers a range of

folding options from simple to complex. The application provides videos with the option to advance to a particular step by clicking the fold number. Another choice is step-by-step images.

User's Pain Point & Our Solution

Videos that go into great detail to explain each fold.

1

People can get tangled up with complicated folds.

It is necessary to prepare special, not everyday, napkins.

The application provides customized questionaries.

2

Foldit offers folding levels ranging from simple to complex.

Some users prefer easy napkin folds.

3

There are pictures showing the folding process step-by-step.

The user dislikes watching videos that demonstrate how to fold napkins.

4

Some users want particularly complex folds.

Folding provides complex folds.

5

User Personas

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Job: Highschool Student

Location: Rehovot, Israel

Yaara Fuchs

16 years old

Highschool Student

Finding the ideal fold is difficult for me because there is so much information available online, and I easily get lost in it.

Need & Goals: Conduct a personalized search that is tailored to my needs.

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Job: Primary School Student

Location: Phuket, Thailand

I always have to start over after watching a video on napkin folding because it moves too quickly and I can't remember where I stopped. After that, I become impatient and regret having even started.

Need & Goals: Place markings at each stage of the folding process.

Tong Nguyen

9 years old

Primary School Student

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Job: Software Engineer

Location: Tel-Aviv, Israel

I believe that each fold has a unique personality, that not every fold is suitable for every meal or every hour of the day, and that if a large crowd arrives, there won't be enough time to choose a challenging fold.

Need & Goals: Breakfast, lunch, and dinner folding adjustments.

Amy Michaeli

32 years old

Software Engineer

Light Colors

Main Palette

Secondary Palette

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Typography Cormorant Garamond

Bold

Typography Avenir LT STD

45 Book             55 Roman          95 Black

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Logo

In order to keep the logo minimal, I wanted to use a simple, straightforward shape. To represent a folded napkin, I decided on two triangles. Warmth and a sense of home are expressed by the clay color.

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#D36049

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App Screens

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User personalization

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App Splash and Onboarding

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© 2021 Designed by Omer Bender.

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